About Us

Every Charm tells a story - what's yours? 

BE Linked Charm Bar was created from a love of meaningful jewelry - pieces that go beyond fashion to capture memories, milestones, and moments of self-expression. We believe jewelry should feel personal, fun, and empowering, which is why every bracelet, necklace, and charm is designed to be mixed, matched, and made uniquely yours. 

Our Mission

Our mission is simple: to give women (and charm lovers everywhere!) a space to design jewelry that reflects who they are. Whether you're celebrating a birthday, honoring a loved one, or just adding a little sparkle to your day, we're here to help you create something that's truly one-of-a-kind. 

What Makes Us Different

Unlike mass-produced jewelry, our collections are curated with intention and care. Each piece is chosen for its style, meaning or story - so when you build your charm bracelet or necklace, you're creating more than jewelry... you're creating a keepsake. 

Meet the Founder

Hi, I'm Brooke, the founder of BE Linked Charm Bar. I've always loved jewelry that feels like you - a little playful, a little sentimental, and always stylish. I started the Charm Bar so that everyone could design pieces that reflect their journey, memories, and their dreams. 

When you shop with us, you're supporting a small business built on passion, creativity, and community. Then you for letting me be a part of your story. 

Star Your Story

Browse our collections today and find the charm that speaks to your heart.